The following ad is a loewe tv advertisement in Spain.
This spot is hotly debated as it shows a Spanish youth as superficial and ignorant. Loewe has managed to move from being a luxury brand to a brand that does not transmit anything and has lost its brand equity in Spain.
Not only is that the announcement has no content but, according to experts,aesthetically it has nothing to do with the brand loewe.
Not only is that the announcement has no content but, according to experts,aesthetically it has nothing to do with the brand loewe.
oh.. that's just awful.. what were they trying to DO? wait- wait- I got it. A corporate spy- an arch-rival, sent in an ad man with a secret plan to destroy Loewes, so they put together this terrible, yet irresistible ad to ruin Loewe's on their own accord. Either that, or Loewe's is insufferable.
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