I found this commercial really interesting because it uses famous people to promote a videogame and it makes you feel identified with this people.
They use an actor who is normally playing hero characters and another that normally is playing nerd characters and makes the nerd guy win at the game. and that is how they make you feel identified and how they encourage you to buy this game by saying almost, "hey they also play this game! why don´t you?".
And also the do it in a very funny way.