viernes, 4 de mayo de 2012


I was thinking about an example of a person as a brand, and a really good came to my mind: David Beckham.

He was a very good soccer player, who has played for Manchester United, Real Madrid, AC Milan and Los Angeles Galaxy. But since his marriage to Victoria Adams (Spice Girl) held on July 4, 1999 in a castle in Ireland marked the departure of David Beckham as extra-sporting star, worshiped among worl for its mix of physical attractiveness, people skills and professional success.

The huge popularity of the Beckhams, specially in Asia, was a shift in revenues from David, who became advertising bill for work rather than as an athlete.

He has appeared in so many advertisements and in a lot of movies. Now he has his own brand and perfume.

I found this amazing because although he was becoming to old and could not play football at the highest level, each year  he improved the promotion of his brand and pratically income figure did not vary, so I think that he is an excellent example of good brand management.

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